• CINDY GIANELLI

    Creative Director & Writer

    CINDY GIANELLI

    Creative Director & Writer

All drugs start in clinical trials.

All drugs start in clinical trials.

All drugs start in clinical trials.

Research outcomes lay the foundation for brand claims. The mighty message pillars of efficacy, safety and access get their first test of strength during patient recruitment. Results rule.
Research outcomes lay the foundation for brand claims. The mighty message pillars of efficacy, safety and access get their first test of strength during patient recruitment. Results rule.
Uterine Fibroids
ELAGOLIX | HORMONE TITRATION & PAIN RELIEF COMPOUND
Stacks Image 1090

Uterine Fibroids

African Americans develop fibroids at higher rates, yet are less likely to seek treatment than other affected women. A dedicated campaign proved 27% more efficient than general media at enrolling patients..
CONSENT COMPANION
NEWSLETTER
thex Created with Sketch.
The program delivered 69% of completing subjects, turning industry expectations upside down.
Open House screening events held online and at physician practices consented 83% of attendees.
Agency-sourced candidates enrolled at more than twice the rate of databased patients at the top 15 sites.
70% of subjects identified as African American. Ethnically-aligned advertising outperformed other media.
Insulin Naïve Type 2 Diabetes
TRESIBA | ULTRALONG-ACTING INSULIN
55% of subjects who screened at research sites enrolled, double the predicted rate.
84% of the 2870 enrolled subjects completed, 14% above the client’s projections.
HIV
TIVICAY & CABOTEGRAVIR | ANITVIRAL MEDICATIONS
Feet on the Street documented the successful, multi-study recruitment of high-risk, female and minority HIV populations. Presented at both the DIA and ACRP annual meetings.
Proactive retention programs reduced avoidable withdrawals by 59%. The results were presented at the Congress on Drug Therapy in HIV Infection. POSTER ABSTRACT.
Feet on the Street documented the successful, multi-study recruitment of high-risk, female and minority HIV populations. Presented at both the DIA and ACRP annual meetings.
Proactive retention programs reduced avoidable withdrawals by 59%. The results were presented at the Congress on Drug Therapy in HIV Infection. POSTER ABSTRACT.

Wait a second.

Wait a second.

What the heck does a Patient Recruitment Organization do? Are they a normal healthcare agency with pharma and device clients, or a secret cabal bent on world domination? If that question will keep you awake nights, read up.
What the heck does a Patient Recruitment Organization do? Are they a normal healthcare agency with pharma and device clients, or a secret cabal bent on world domination? If that question will keep you awake nights, read up.

Wait a second.

What the heck does a Patient Recruitment Organization do? Are they a normal healthcare agency with pharma and device clients, or a secret cabal bent on world domination? If that question will keep you awake nights, read up.
Shift Work Sleep Disorder
NUVIGIL | WAKEFULNESS-PROMOTING AGENT
Focus group insights energized "Everyday Heroes," doubling the response of a prior campaign.
20% of survey takers thought sleepiness was a problem. 60% ranked in the sleepy to very sleepy range.

Telly Award winner.
© 2017. All Rights Reserved.