• CINDY GIANELLI

    Creative Director & Writer

    CINDY GIANELLI

    Creative Director & Writer

But wait… there's more.

But wait… there's more.

But wait… there's more.

Direct response advertising has come a long way since Ginsu knives. Call the number on your screen. Operators are standing by to take your call. Well, if it ain't broke.
Direct response advertising has come a long way since Ginsu knives. Call the number on your screen. Operators are standing by to take your call. Well, if it ain't broke.
Insomnia
BELSOMRA | SLEEP-WAKE CYCLE REGULATOR
Media doubled the rate of enrollment for adults 18-65. Telly Award winner.
Senior targeted media tripled enrollment rates for the over 65 cohort. Results presented at DIA and ACRP Annual Meetings.
Patient Recruitment
CHALLENGING POPULATIONS
Caregivers
GAMMAGARD | ALZHEIMER'S
Caregivers
PULMICORT | PEDES ASTHMA
Latinos
JANUVIA | TYPE 2 DIABETES
African Americans
ELAGOLIX | UTERINE FIBROIDS
Sexual Health
PRILIGY & VIAGRA | SEXUAL DYSFUNCTION TREATMENTS
"Fight for It" targeted both men and their partners. Medical Marketing & Media Finalist: Best Direct Marketing to Consumers and Telly Award winner.
FSAD media delivered over 8,000 patients to sites for screening. A/B testing optimized the message and informed the final cut.

Reality TV.

Reality TV.

In any high-stakes industry, bad actors exist. For most clinical trial participants, the process works. Medical Marketing & Media Awards Finalist: Best Public Relations and Stevie American Business Award winner.
In any high-stakes industry, bad actors exist. For most clinical trial participants, the process works. Medical Marketing & Media Awards Finalist: Best Public Relations and Stevie American Business Award winner.

Reality TV.

In any high-stakes industry, bad actors exist. For most clinical trial participants, the process works. Medical Marketing & Media Awards Finalist: Best Public Relations and Stevie American Business Award winner.
VIEW PROGRAM
VIEW PROGRAM
The Rest
NICHE CHALLENGES, SUCCESSFUL CAMPAIGNS
Multi-Study Recruitment
VICTOZA & TRESIBA | DIABETES
Complex Call to Aciton
AVANDAMET | TYPE 2 DIABETES
Complex Qualification
ELAGOLIX | ENDOMETRIOSIS
Low-Cost Approach
DULERA | ASTHMA
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